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Are paid ads worth it?

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Avatar of Abdulfatai A. Olamide
Posts: 14
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In the age of digital media, paid advertising is a popular way to reach and engage with potential customers. But does paying for ads actually yield better results? A study published in March 2017 found that while paid ads did generate more clicks on an ad’s website, they also led to a lower conversion rate – meaning that fewer people actually bought what was being advertised.

In other words, while paid advertising may be effective in generating more attention, it may not be as fruitful when it comes to converting this attention into leads or sales. The real value of paid advertising comes from the quality of your target audience. When you’re paying for ads, you can select the people who are most likely to be interested in your product or service. With that, your paid ads would be worth every penny on it.

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facebook ad quiz

How much do you know about Facebook Ad ? - Facebook Ad Quiz

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1. Facebook Charges based on

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2. The New Facebook Aggregate Measurement (AEM) support certain number of Events on a domain

3 / 10

3. Facebook Pixel allows you to target people based on

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4. Facebook budget is controlled at which level?

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5. What does CPM mean

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6. CBO Means

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7. What does PPE mean

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8. To Run a Conversion Campaign, you need to verify your domain

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9. Detailed Targeting is the use of

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10. The Conversions API helps improve ad targeting and optimization by sending data through

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