In the age of digital media, paid advertising is a popular way to reach and engage with potential customers. But does paying for ads actually yield better results? A study published in March 2017 found that while paid ads did generate more clicks on an ad’s website, they also led to a lower conversion rate – meaning that fewer people actually bought what was being advertised.
In other words, while paid advertising may be effective in generating more attention, it may not be as fruitful when it comes to converting this attention into leads or sales. The real value of paid advertising comes from the quality of your target audience. When you’re paying for ads, you can select the people who are most likely to be interested in your product or service. With that, your paid ads would be worth every penny on it.
