Google Ads can be an incredibly powerful marketing tool, but very few marketers understand the complexity of the platform and its inner workings. To take full advantage of this powerful tool, it is essential to familiarize yourself with the lesser-known features and facts available.
To help get you started, let’s go over ten little-known facts about Google Ads that can help skyrocket your ROI.
Unlock the Power of Google Ads: 10 Little-Known Facts That Will Increase Your ROI
1. Focus on Key Performance Indicators
When setting up your campaigns, it’s important to focus on key performance indicators (KPIs) to determine success. Not only should you set goals and benchmarks, but stay up-to-date on the new metrics available to you.
Google Ads offers many metrics for each campaign, including but not limited to click-through rate (CTR), cost per click (CPC), average cost per conversion (CPA) and return on ad spend (ROAS). Tracking these will help you determine the overall success of your campaigns.
