Last Updated on August 5, 2023 by Abdulfatai A. Olamide
Many future business leaders are researching MBA in marketing programs. Use this list of the best programs as a springboard for further research. An MBA can be earned at any of a large number of international business schools. Whatever you hope to accomplish in your professional life will determine which MBA program is best for you. However, all of the top-ranked options have certain qualities in common. At the outset, it is essential to note that these institutions provide short-term training programs (typically a few months) that feature marketing, business administration, and entrepreneurship classes.
What is MBA marketing?
A Master of Business Administration (MBA) specializing in marketing is a highly sought-after academic credential. Students of marketing look into what makes customers tick to design goods that will sell. Marketing courses cover various topics, from advertising and branding to market research and international and digital marketing.
A master's degree in marketing from an accredited institution equips students with the analytical, narrative, communicative, customer-behavioral, and managerial skills necessary to market any product or service successfully.
An MBA with a concentration in marketing has recently risen in popularity among students and potential employers. Most companies today have in-house marketing departments whose sole purpose is to increase brand awareness and customer base due to the rise of digital and online marketing.
While there are many niches within marketing, an MBA with a focus on the field is not a prerequisite for working in any industry. Consulting and startup management are just two of many fields where this skill set can be used.
Suppose you're interested in a dynamic role with plenty of room for growth. In that case, however, marketing management could be the perfect fit.
MBA Marketing: The Best Degree Programs
1. An MBA, preferably in either management or marketing
The UBIS MBA program follows the most up-to-date methodologies in business education. This course was created to help students advance their careers and the business profession and give them the knowledge and abilities needed to succeed in today's competitive job market.
Students interested in exploring what business means in the twenty-first century and learning from those who came before them will find this program invaluable. Learners will have a firm grasp of the methods, resources, and strategies necessary to take the helm in their chosen fields. Once you graduate, we want you to be equipped with the skills, resources, and self-assurance to contribute significantly to your chosen field.
The MBA program at UBIS allows students to tailor their studies to their interests by offering six areas of concentration: management, marketing, finance and banking, digital entrepreneurship and growth, international business, and business sustainability and ethics.
On our global campus, which is home to students from more than 40 countries, UBIS students can take advantage of a personalized academic learning environment while enjoying the convenience and flexibility of fully online coursework throughout their degree program.
Students can attend classes at our technology-focused campuses in Geneva or Barcelona or take advantage of the UBIS Global Campus online learning platform and participate from the comfort of their homes or while traveling the world.
The Master of Business Administration (MBA) program provides practical business education with a global focus. By giving students a solid grounding in business and honing their analytical, communicative, and technological skills with an eye toward globalization, this program improves their capacity for making sound decisions.
Combinatorial Online and Traditional Classroom Learning
Time Zone: Europe/Geneva, Switzerland
Timeframe: 12 to 24 months
2. MBA – International Marketing
No matter your background or financial situation, IU is committed to finding a way to help you get a top-notch education that is also within your reach. Save as much as forty percent on a traditional college education! Explore Berlin, one of Europe's most exciting cities, or visit one of IU's campuses in Bad Honnef. With their flexible lecture schedule, you can still balance work, friends, and travel across the continent.
Without compromising on quality, the programs and courses are meant to be as adaptable and forward-thinking as possible. The program is dedicated to providing outstanding student services and expert guidance, and access to specialized knowledge and cutting-edge educational materials. You can attend classes on campus, study online, or do a hybrid of the two at IU. You can use the online course materials to earn a recognized degree from the comfort of your own home, fitting your studies in with other obligations.
Are you the type who learns best in a classroom setting? Study at one of their two campuses in Germany and interact with students from all over the world.
You can have your degree recognized by both IU and London South Bank University thanks to a partnership between the two schools. If you go with this route, you'll leave IU with two valuable degrees: one in German and one in English (from the UK). It is unnecessary to take any additional classes or go anywhere special to take advantage of this chance.
The city of Berlin, Germany
There will be an 18-month wait.
UCW (University Canada West) offers a Master of Business Administration (MBA) program that is both ACBSP and NCMA accredited and will set you up for success on a global scale. By practicing these skills, you'll soon be able to face adversity confidently, find workable solutions to problems, and propel your organization forward with sound judgment.
The university's MBA program incorporates digitally relevant components. It partners with heavy digital industry heavyweights like Riipen, the Digital Marketing Institute, Salesforce (Trailhead), Tableau, and IBM to keep students abreast of emerging tech. Business and technology powerhouses like Salesforce, Amazon, Shopify, Facebook, and many more have collaborated with UCW's MBA program to bring cutting-edge tools and knowledge to students.
Professors in the MBA program are experts in their fields and have extensive experience in teaching. You can earn your MBA either on-campus or online.
Students can earn credentials such as the Certified Management Consultant (CMC), the Chartered Professional in Human Resources (CPHR), the Certified Digital Marketing Professional (CDMP), and others.
If you're pursuing an MBA on campus or online, you'll be free to choose from nine distinct concentrations. Gain specialized knowledge in business analytics, consulting, entrepreneurship, finance, human resource management, leadership, marketing, digital marketing, or project management through various available electives.
Those who want to further their education but can't find the time to attend classes in person will benefit significantly from University Canada West's online offerings. The flexible learning format will permit you to balance your studies with other obligations, such as work and family. Online video lectures, discussion boards, and individual tutoring sessions are some of the high-quality learning tools at your disposal.
Formats of Education: Both Online and Traditional
A time frame of 2 years
4. Online Master of Business Administration (MBA) – Product Management & Marketing Specialization
Vision, strategy, and product development, as well as the integration of those with an efficient go-to-market and branding strategy, are all essential parts of a successful product management process. Studying for an MBA at Worcester Polytechnic Institute (WPI) with a focus on product management or marketing will equip you with the knowledge and skills necessary to use data-driven strategy to direct efficient and effective planning and execution in service of the product vision and organizational objectives. You can use these abilities and methods to become effective product and marketing managers.
Our fully-online, asynchronous Master of Business Administration program will teach you the language of business and prepare you to lead effectively in a world undergoing rapid digital and business transformation. As a result of our program's technical emphasis, our graduates are equipped to inspire their teams and scale their efforts with a creative, data-driven approach to decision-making.
Students in the Product Management and Marketing Specialization of WPI's online Master of Business Administration program are prepared to assess and assemble talent and manage fluctuating timelines confidently. Balance competing priorities through the program's emphasis on a project-based learning model.
To inspire leaders at the nexus of science, engineering, and business through project-based, purpose-driven learning and innovative research to achieve impactful results and pursue excellence that drives progress, The Business School has developed a Product Management & Marketing Specialization within its MBA program.
Capable of defining a problem, gathering relevant information, and applying logic and analysis to develop workable solutions.
The ability to work well with others toward a common goal (in this case, the resolution of a challenging problem) constitutes an essential component of any successful team's collaborative skills.
• Multidisciplinary: fluent in technical and business discourse, able to address critical issues when bringing these two worlds together.
Capability to think strategically and generate innovative, actionable business ideas that will give you a competitive advantage.
Internet-based research conducted in Worcester, Massachusetts, USA
Length: 2-3 years
5. M.B.A. with a major in Marketing
A successful marketing strategy is essential to the continued existence of any business, for-profit or non-profit. You will be successful in any field you enter if you invest the time and effort necessary to master this study subject.
Students pursuing an MBA in Marketing learn strategies for increasing demand for a given good or service. Find ways to retain current customers while also attracting new, paying ones. You will learn how to set prices that maximize profits. And set yourself up for more tremendous corporate/entrepreneurial success.
English proficiency exams are mandated for all applicants who earned their undergraduate or graduated degrees from institutions where English is not the primary language of instruction. The maximum age for submitting test scores is two years.
The H. Wayne Huizenga College of Business and Entrepreneurship at NSU is among the best in Florida. Its online and on-campus bachelor's and master's degree programs attract students from all over the world. Individuals in business, academia, government, and non-profit organizations can receive a high-quality education from the H. Wayne Huizenga College of Business and Entrepreneurship. The Huizenga College of Business & Entrepreneurship's excellent reputation is attributed mainly to the superior corporate partnerships and cutting-edge technology that give students a taste of the professional world while they are still in school.
Formats of Education: Both Online and Traditional
Fort Lauderdale, Florida, United States
18–24 month time frame
The Advantages of a Marketing MBA
1. Earning an MBA in marketing can lead to higher-level management and executive roles.
One of the most incredible benefits of earning a master's degree in business administration in marketing is its increased potential for professional advancement into higher-level management and executive roles.
This master's program will teach you how to lead and communicate effectively, preparing you for the most competitive marketing positions.
In particular, the marketing concentration of a Master of Business Administration degree program strengthens your abilities in business strategy, advertising, and product promotion.
Some positions at the higher levels of an organization require these abilities. The advent of cutting-edge technologies has elevated marketing to the forefront of business operations, spawning a new breed of marketing professionals.
2. A master's in marketing can boost your salary.
A master's degree in marketing can improve your earning potential. A recent survey found that the average salary package for a graduate of a Master of Business Administration in Marketing program ranged from 3 to 30 lakhs, depending on the company, industry, and experience of the professional in question.
Tata Consultancy Services, Amazon, Vodafone, Citibank, and Kotak Mahindra Bank are just some of the top employers in this sector.
In addition, fast-moving consumer goods (FMCG) companies are always looking to hire marketing graduates, especially those committed to ongoing professional development.
3. You can always learn something, no matter what you do
The third benefit is improved learning opportunities; no matter what you do, you can always find something to learn. Earning a Master of Business Administration (MBA) in Marketing exposes students to various specialized topics, including financial management, marketing, human resources, and corporate administration.
An abundance of additional learning and development opportunities can be found in the many electives available in addition to the required curriculum.
You can specialize in various areas with the help of the available electives, such as market research, product management, and strategic selling.
A marketing manager's duties include conducting a Cost-Volume-Profit analysis and analyzing product demand.
Building a solid business administration and marketing foundation is essential for professional development.
Possibilities for Skill ImprovementAn MBA in marketing opens up many doors in the professional world. You will develop your capacity for introspection and public speaking throughout the program.
You will develop personally and as a problem solver due to your work in class. Working under pressure and meeting strict deadlines will also help you get ready for life in the working world.
It's essential to improve your knowledge and abilities constantly. A marketing MBA is a great way to advance your professional marketing career.
Which MBA is best for digital marketing?
- Digital Marketing Concentration
Graduates of Master of Business Administration (MBA) programs offering a digital marketing concentration are well-equipped to take charge of a marketing department. They are responsible for the day-to-day operations, the management of marketing campaigns, and the collaboration with organizational executives on marketing strategy.
- Executive Vice President and Chief Marketing Officer
A Chief Marketing Officer (CMO) is responsible for developing and implementing the company's marketing strategy and coordinating with other executives to ensure that it contributes to its overall objectives. Because digital marketing is crucial in the modern business world, an MBA with a concentration in the field can help you get to the top.
- Specialization In Market Research
Expert market researchers pay close attention to the mountains of consumer-related data that have recently become available. The most effective course for marketing efforts is then decided upon. Each campaign's efficiency and profitability are evaluated as well.
How long is an MBA in Marketing?
A Master of Business Administration (MBA) in Marketing typically takes 2 years to complete. He is intended to prepare students for professional marketing careers. Marketing manager, brand manager, sales manager, and digital marketing manager are all potential job titles. Earning a master's degree in business administration with a marketing concentration is one way to learn the trade and gain insight into what makes consumers tick.
MBA marketing salary
Salary ranges for those with an MBA in marketing can be pretty high, especially in digital marketing. The Bureau of Labor Statistics reports that the median annual salary for marketing managers is $141,490 and that between 2020 and 2030, there will be 10% more jobs available overall. The job outlook for market research analysts is exceptionally positive, with a projected growth of 22%, despite the relatively low median salary of $65,810. An MBA and a focus on digital marketing will equip you with the knowledge and skills necessary to compete for a wide variety of well-paying positions in the business world.
Wrap up on best marketing MBA program in 2023
Suppose you want to further your career in marketing and are considering an MBA program. In that case, your best bet is to enroll in a school with a premium on its marketing curriculum. You can acquire competence in an area with far-reaching business implications through study.
An in-depth knowledge of the business world complements the program's emphasis on public relations and marketing. The program's focus on digital media ensures it will remain well-positioned to provide students with cutting-edge strategic education in a field experiencing rapid growth.
An online, all-encompassing MBA program in marketing is ideal. Students in the program should be able to gain knowledge and experience in cutting-edge marketing areas like strategy, advertising, and public relations.
Abdulfatai A. Olamide
Abdulfatai is a Content Director at Olly-web, where he specializes in Search Engine Marketing (SEM) and Social Media Marketing (SMM). He has over a decade of experience working with businesses to promote their visibility through SEM, SEO, and social media. Abdulfatai believes that great content is the key to success on social media, and his goal is to help businesses grow their following by providing high-quality content that resonates. When it comes to online marketing, Abdulfatai knows how to work hands-on with clients and has a deep understanding of what works best for them.